Would You Trust a Comedian for Insurance Advice?

Finding new ways to reduce expenditure and save money is always high up on the agenda for households. The first few months of the year are a notoriously expensive period. Gas and electricity bills shoot up and Christmas spending catches up with you in the form of credit card repayments. There’s also usually a noticeable dent missing from your savings.

At times like these, people find themselves turning to financial experts to learn ways to rein in spending and start seriously saving money. But, you may be surprised to hear that one of the funniest men in Britain is now a famous financial guru and millions of people are turning to him for advice. Coincidently, he happens to be extremely funny.

Robert Webb, of ‘Peep Show’ fame, has taken on the exceptionally well-dressed and perfectly pronounced role of CEO and founder of comparethemarket.com, Maurice Wigglethorpe-Throom. In the latest, yet-to-be-released advertisement, shown exclusively here on expertinsurance.net, a tranquiliser gun, weeping widow and a selection of biscuits all feature.

Donning a red, velvet robe and a smothered in a thick layer of curly, ginger locks, Webb applies his signature dry, sarcastic and very black sense of humour to a subject which a lot of people find it hard to get their head around – insurance. Using layman terms and his assistant as a guinea pig, Wigglethorpe-Throom shows how you can save money on life insurance products at comparethemarket.com.

Previously, the role of brand ambassador belonged to Alexsandr Orlov, meerkat and arch enemy of Wigglethorpe-Throom. But thanks to the new campaign’s success, Orlov has found himself shafted from his lead role in favour of fresh talent.

Whether you’re happy with the replacement or not, you have to give the brand credit for livening up a (usually) dry subject and inspiring greater competition between companies. This is great news for the consumer as you’re sure to see greater discounts being offered by companies competing for your business. But, comparethemarket.com has the clear advantage in that now, everyone knows their name.

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