Archive for October, 2017

What Insurance Do You Really Need?

One of the most effective uses of instilling fear into people so that they can buy your product or service is witnessed in the insurance industry, with a rather disturbing TV ad I saw while I was visiting a mate abroad, in South Africa. Basically the ad which aired on prime time television depicted an uncensored car accident taking place, with an entire family getting hit by another car while backing out of the drive way in their family car! Continue reading →